Free Workshop: Mastering the Customer Journey in Live Entertainment

Free Workshop: Mastering the Customer Journey in Live Entertainment

Time and date: Wednesday October 2, 6-9PM at City Tap Sobro, 204 3rd Avenue South, Nashville, TN

In this collaborative workshop, we'll share ideas on how to master the customer journey in live entertainment to help increase long-term customer retention and revenue.

This session will include:
  • A session on how to use Google Analytics and Tag Manager to understand and optimize the customer journey
  • A discussion on how to turn customers from first time ticket buyers into loyal, long-term patrons
  • Collaborative discussion and idea sharing with industry peers
  • A reception with free drinks, hors d'oeuvre and live music


  • 6:00-6:15 - Welcome and introduction
  • 6:15-7:00 - From Click to Sales, Google Tag Manager and Digital Marketing
  • 7:00-7:15 - Break
  • 7:15-8:00 - How to Master the Customer Journey in Performing Arts session
  • 8:00-9:00 - Social hour with drinks, hors d'oeuvre and live music
  • Your Speaker: David Becklean, Music City Social Media

    David loves digital marketing. Over ten years of working for marketing agencies across the United States have enriched him with an extensive knowledge base when it comes to digital marketing for the Entertainment, Automotive, Restaurant, Real Estate and Medical/Medical Device Industries.

    Notable Nashville clients include Nashville Cars and Coffee, the largest regular Car Show event in Tennessee; Guy Gilchrist, the legendary cartoonist/animator of Jim Henson and The Muppets; Land Developers, Aerial Development Group; and Memphis-based Smith & Nephew.

    You can follow Dave for digital marketing advice on Twitter @Mr_Social, on Facebook @MusicCitySocialMedia and on Instagram for automotive fun @carsandcoffeedave

    Hosted by: Chris Rambo - Director, Arts & Culture, OvationTix

    Chris has spent more than a decade working in music and the arts as a presenter, promoter, venue manager, licensing and even tour managing. Chris enjoys working with the people involved with the arts because of their passion for what they do. He enjoys finding solutions to the complex challenges that can be presented with ticketing, patron management, marketing, analytics and segmentation

    Hosted by: Jessie Shumate - Director, Arts & Culture, OvationTix

    As Sales Director of Arts & Culture at OvationTix, Jessie encourages performing arts organizations to identify their strategic goals and collaborate on how to drive success and achieve best practices. She is passionate about helping organizations automate and streamline their processes in order to focus their efforts on providing first-class patron and donor engagement experiences.

    About OvationTix:

    Part of the AudienceView portfolio of solutions, OvationTix is an all-in-one ticketing, fundraising, CRM and marketing platform designed to help live events organizations grow their businesses. For over a decade, the OvationTix team has been developing its solution to support hundreds of organizations across the US.